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Market Volatility Can Stir Your Loss Aversion

An increasing number of financial planners realize that their primary business isn’t just producing your financial plan or furnishing you with investment advice, but caring for and transforming your emotional well-being.

In many respects, financial advisors are the antidote to investors’ panic. In theory, all financial advisors will try everything to keep a client from turning a temporary decline into a permanent loss.

But the tendency to sell low and buy high will not stop anytime soon – and it’s in all of us.

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