An increasing number of financial planners realize that their primary business isn’t just producing your financial plan or furnishing you with investment advice, but caring for and transforming your emotional well-being.
In many respects, financial advisors are the antidote to investors’ panic. In theory, all financial advisors will try everything to keep a client from turning a temporary decline into a permanent loss.
But the tendency to sell low and buy high will not stop anytime soon – and it’s in all of us.