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Should Investors Care at All When a Stock Splits?


The summer of 2022 could be known as the Summer of Stock Splits, as several high-profile companies have either split their stock or announced their intention to split. Google’s parent company Alphabet is the latest, as it split its stock price by a 20-to-1 margin on July 18th – a move that reduced its share price from over $2,200 to about $110.


Other big-name companies jumping on the stock-split bandwagon include Tesla, GameStop, Shopify, Nintendo, Kinetic Holdings and Amazon. Amazon went through a similar 20-to-1 stock split, so its stock now trades around $115/share, down from above $2,000.


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